Social Media: Building a Sustainable and Strategic Presence

Andrew Morton SHRM Social Media Director WASHRM Monthly Meeting - Speaker is Andrew Morton, National SHRM Social Media Driector. Speaker will cover what social media isn?t and why it?s so hard, as well as the need to define your audience and objectives before you do anything else. In addition, you will explore the rules to live by so that you can develop an enduring social media presence, build a sustainable team, and foster strategic growth. Finally, you will look at tips regarding specific social media platforms