SOS Workshop - Email Marketing Techniques

Using Email Marketing & Constant Contact - the Power of Email Marketing Sponsored by the Lord Fairfax Small Business Development Center (SBDC) & TVRC Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members. You will learn how to: * Become a trusted email sender in the eyes of your prospects, customers, and members. * Build your list! How to find and keep email list subscribers. * Get your sent emails opened and read. * Turn your readers into more frequent buyers/supporters/donators. * Target your communications –- how to get the right message to the right people at the right time * Use email communications to improve customer/member loyalty.