Technical Sales Executive (Local Market – Shenandoah Valley)

About Nexus Box Nexus Box is not a generalist digital agency. We are a U.S.-based technology partner specializing in complex, regulated, and high-impact digital systems, with a strong focus on eCommerce and platform-driven businesses. We step in when systems are business-critical, risk and uptime matter, and clients expect ownership, not just task execution. We lean heavily on our "Local Virginia Roots with National Reach". Under the leadership of a CEO who values grit and is "allergic to fluff," we prioritize honest diagnosis over high-pressure persuasion.

The Role

We are seeking a highly capable, full-cycle Technical Sales Executive to spearhead our local market expansion across Winchester, Front Royal, and the broader Top of Virginia region. You will literally be our "boots on the ground," conducting in-person meetings and targeting growing mid-market businesses generating $500K to $60M in annual revenue.

You will act as the face of our company in the local community. You will be expected to consistently attend networking meetings and other local events—such as those coordinated by the Chamber of Commerce—that are designed to provide connection and growth opportunities to expand our presence. Your primary target list will consist of the mid-market suppliers, regional distributors, manufacturing firms, and specialized healthcare-adjacent businesses that drive the local economy. Your mandate is to identify companies experiencing technical friction, lead with business automation and infrastructure solutions, and secure highly accountable partnerships. While you may initiate relationships through $15K–$25K modernization projects, your ultimate goal is to transition every qualified client into a predictable, SLA-backed retainer.

Your Strategic Mandate (The Growth Plan)

• Hunt the Supply Chain: Focus on the $500K–$60M revenue sweet spot, expanding into growing local businesses that have a budget and a clear digital dependency.
• The "Business Automation" Entry: Position $15K–$25K initial projects as essential business automation and infrastructure upgrades (e.g., ERP integrations, inventory syncing) rather than basic website redesigns.
• Large eCommerce Modernization: Target large, established eCommerce companies currently selling online that need a modern push. You will sell modernization plans designed to address hidden technical debt and upgrade their digital infrastructure, ultimately restoring their growth and operational readiness.
• The Mandatory Retainer Pivot: Educate clients from day one that "projects are for building, retainers are for operating". You will attach foundational, SLA-backed "use-it-or-lose-it" maintenance and hosting retainers to every initial build to protect their investment.
• Local Ecosystem Infiltration: Actively embed yourself within the Top of Virginia Regional Chamber (specifically the "Inspire" B2B networking community) and the Front Royal-Warren County Economic Development Authority to build face-to-face trust. In every meeting, emphasize our "Local Virginia Roots with National Reach".
• Tech-Enabled Outbound: Execute a highly personalized, calm, and research-driven Account-Based Sales (ABS) approach. You will use your tech stack to identify local decision-makers before ever asking for a meeting.

Key Responsibilities

• Full-Cycle Pipeline Management: Own the entire sales journey from account-based prospecting to leading diagnostic discovery and closing the deal.
• Tech Stack Mastery: Utilize Apollo.io and LinkedIn Sales Navigator as your primary lead generation engines, leveraging the fact that LinkedIn drives roughly 80% of all B2B social media leads. Maintain strict CRM hygiene within HubSpot, and manage outbound workflows via Google Workspace.
• Lead Strategic Web Reviews: Conduct structured 45-minute diagnostic conversations focused entirely on understanding a prospect's business impact, technical complexity, and downtime risks. You will not pitch; you will diagnose.
• Enforce the Disqualification Matrix: Practice the "strategic walk-away". If a local business just wants a cheap website, lacks a dedicated technical owner, or shops purely on price, you will disengage early and professionally to protect our delivery team.

Who You Are (The Ideal Candidate)

• Outgoing & Relentless: You must have an outgoing personality and a killer mentality for sales. You are hungry to build your pipeline, highly engaging in face-to-face networking environments, and fiercely driven to hunt down the right high-value target accounts.
• A Consultative Authority: You channel your killer sales instinct into finding the absolute best fit, embodying "Calm Over Urgency" and "Structure Over Improvisation". You don't manufacture artificial deadlines to close a deal.
• Technically Fluent & Business Savvy: You can comfortably speak with CTOs, COOs, and Founders about ERP integrations, inventory sync issues, and compliance risks without needing an engineer on every call.
• Locally Connected: You understand the Shenandoah Valley business landscape and thrive in face-to-face settings.
• Accountability-Driven: You sell outcomes, coverage, and responsibility—not blocks of hours.

Compensation & Benefits

• Base Salary: $45,000 – $60,000 starting base salary (designed to scale fast with performance).
• Strategic Commission Structure: Aggressive, uncapped variable compensation that heavily incentivizes the acquisition of recurring monthly retainers and enterprise SLA contracts over one-off, ad-hoc projects.
• Mileage Reimbursement: You will be reimbursed for travel expenses related to attending local networking events, Chamber meetings, and on-site client visits.
• Direct Oversight: You will report directly to the CEO, operating without micromanagement but with absolute clarity on expectations and deliverables.