Hottel & Willis, P.C. Announces New Name: HW CPAs + Advisors Brand Refresh and New Office

January 20, 2026 (Winchester, VA) – Hottel & Willis, P.C., a trusted accounting and advisory firm with more than five decades of service, is proud to announce a new name: HW CPAs + Advisors —along with a firmwide brand refresh, a new website, and a new office location at 50 S. Cameron Street, Winchester, Virginia.
 
The rebrand reflects the firm’s continued evolution and its commitment to providing thoughtful guidance that helps clients move forward with clarity and confidence. The updated brand identity emphasizes HW CPAs + Advisors’ advisory-driven, future-focused approach while honoring the firm’s deep roots and longstanding values. Their new office space was designed intentionally to support collaboration, accessibility, and meaningful interaction with clients and team members.
 
Founded more than 50 years ago, the firm’s principals and team have built enduring client relationships across Virginia and beyond. HW CPAs + Advisors serves individuals and families, entrepreneurs, privately held businesses, and nonprofit organizations across a broad range of industries, including agriculture, healthcare, real estate, and nonprofit organizations, and more. The firm’s ownership, leadership, and team remain unchanged.
 
“As we embark on this next chapter, our refreshed brand and digital presence honor our history while clearly reflecting our vision for the future,” said Kerri A. Burkhart, CPA, Managing Principal. “Our work has always been about more than numbers—it’s about trust, understanding what matters most to our clients, and delivering thoughtful guidance that supports long-term success. We’re proud to carry that legacy forward as HW CPAs + Advisors.”
 
About HW CPAs + Advisors
HW CPAs + Advisors is an accounting and advisory firm committed to helping clients navigate complexity with confidence. Grounded in trust and guided by a purpose-led philosophy, the firm combines technical expertise with a relationship-driven approach to deliver practical insights and meaningful outcomes. By listening first and focusing on what matters most, HW CPAs + Advisors helps clients plan for the future while making informed decisions today. Learn more at hwcpasadvisors.com
 
Media Contact: Becky Knox, Executive Assistant
bknox@hwcpasadvisors.com or 540-662-0325