News Release: 11/10/2026

FOR IMMEDIATE RELEASE

THE SALVATION ARMY RED KETTLE CAMPAIGN RETURNS TO HELP LOCAL FAMILIES

Winchester, VA (November 10, 2026) – The Salvation Army annual Red Kettle Campaign has returned to the community, inviting residents to help bring hope and practical support to neighbors in need this Christmas season and throughout the year. Donations made through the campaign stay local and help fund essential programs and services, including rent, utility and food assistance, youth programs, and Christmas assistance for families in need.

“Every dollar placed in a Red Kettle is a powerful act of care for a neighbor in need,” said Major Cheryl Grider of The Salvation Army. “That generosity helps provide food, Christmas assistance and other essential support while reminding people in our community that they are not forgotten.”

Red Kettles will be located at participating stores Monday through Saturday from November 13 through December 24. The Salvation Army’s goal is to raise $75,000 this season to support residents in our community.

“We are grateful for the generous donors, volunteers, and corporate partners who make this ministry possible,” added Major Grider. “Together, we can bring hope and practical support to neighbors who need it most this Christmas season and beyond.”

Volunteers are needed throughout the season to help staff kettle locations and ensure every available hour can support local programs. Individuals, families, church groups, businesses, and civic organizations are encouraged to sign up for a shift and make bell ringing part of their Christmas giving tradition.

Ways to Sign Up to Volunteer: Online: Visit SalvationArmyVolunteer.org and follow the prompts.

To learn more about The Salvation Army in your community or how you can help this Christmas, please visit www.winchester.salvationarmypotomac.org, or call 540-662-4777.

About The Salvation Army

The Salvation Army helps more than 28 million Americans overcome poverty, substance abuse, and economic hardships through a range of social services. By providing feeding, sheltering, emergency relief, and rehabilitation programs, The Salvation Army serves communities across the United States through nearly 7,600 centers of operation.